Photographic series | school Project
The concept behind this series was inspired by the website called Klout. Klout measures an individual’s influence on the world. The Klout Score is a single number assigned to each individual, which is based on a person’s influence on all social networks to which they may belong. These networks can include anything from facebook, twitter, instagram, flickr, youtube, tumblr, — and so on. A Klout Score measures an individual’s influence on a scale from 1 to 100, with 40 being the average score. The greater a person’s ability to drive conversations and inspire social actions such as likes, shares, or retweets, the higher the score.
In portraying this idea of Klout, I wanted to take photographs of people with Klout Scores hand-painted on their faces. I also wanted the pictures to be environmental portraits of the subjects in their commonplaces or bedrooms to present the notion of individuality and self. I then wanted to format the photographs to look like instagram pictures to play off the social media theme. A component I included to provide additional awareness was every score shown in the series is the individual’s actual score.