Final logo

Final logo

 Color exploration

Color exploration

Automatic Logic

San Diego, CA

Automatic Logic is the company of Andy Lukes (and yes, AL was intentional). As a client of Red Kite, Andy needed a logo for his patented software which automatically creates web pages for procedures and troubleshooting flowcharts, via a step-by-step guide. We went with a vintage style logo because of the "how to" notion of his software, much like "how to" old-fashioned videos.