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Inside view of the package with gourd.

Inside view of the package with gourd.

Die cut details and text placement.

Die cut details and text placement.

Logo designed for the package. It became apparent that Argentina has many hand written fonts, and plenty that are art deco inspired, so I went with this influence and created my own art deco inspired font for my logo with playful overlapping to match the style of the box.

Logo designed for the package. It became apparent that Argentina has many hand written fonts, and plenty that are art deco inspired, so I went with this influence and created my own art deco inspired font for my logo with playful overlapping to match the style of the box.

Package and gourd display.

Package and gourd display.

La Boca

The objective of this project was to package a cultural item of a certain country as assigned. The design would reflect the culture yet have a contemporary look. I was assigned Argentina and the item I chose was a yerba mate gourd. Yerba Mate is considered to be the official drink of Argentina. It is traditionally drunk out of a mate gourd with a bombilla straw to filter out the mate infusion. 

In designing the packaging, I was very inspired by a neighborhood in Buenos Aires called “La Boca”. Sitting at the mouth of the Matanza River, La Boca is best known for its many colorful houses and a famous street, the Caminito, where tango is alive and well in Argentina. I wanted the package to represent a building yet have a very unique shape, so I made a 5-sided box with a tilted roof, creating many beautiful lines and geometric shapes. The die cuts are represented as windows in the building, and the color palette comes directly from the neighborhood.