This mostly typographic concept displays the ingredients using a very large font with the image of the actual ingredient appearing through a clipping mask

This mostly typographic concept displays the ingredients using a very large font with the image of the actual ingredient appearing through a clipping mask

 Burger Box

Burger Box

 Pizza Box

Pizza Box

 Burrito Box

Burrito Box

 Burger icon transfer. The entire icon can be seen on a box corner, and it appears on the corners diagonal from each other.

Burger icon transfer. The entire icon can be seen on a box corner, and it appears on the corners diagonal from each other.

 Pizza icon transfer. The entire icon can be seen on a box corner, and it appears on the corners diagonal from each other.

Pizza icon transfer. The entire icon can be seen on a box corner, and it appears on the corners diagonal from each other.

 Burrito icon transfer. The entire icon can be seen on a box corner, and it appears on the corners diagonal from each other.

Burrito icon transfer. The entire icon can be seen on a box corner, and it appears on the corners diagonal from each other.

 Nutrition label design

Nutrition label design

 "Made Fresh Daily" stickers were created to attach the slipcover to the box

"Made Fresh Daily" stickers were created to attach the slipcover to the box

 Sticker detail

Sticker detail

 The app being used in context

The app being used in context

A mobile app was made for the Good Food brand. It features what the brand is about, a nutrition calculator for the foods they produce, and the kind of food they provide, including the fresh ingredients. The icon for the app is represented by half a hamburger.

 A handwritten logo was created for Good Food

A handwritten logo was created for Good Food

Good Food

Packaging | school Project

The objective of this project was to encourage healthy eating habits among youth. All packaging designs were to characterize organic food, and the brand would be called “Good Food”. In creating my designs, I focused on the age group of high school kids. Since the students I interviewed said they like to eat fast food for lunch, I based my concept on organic fast food. The food I decided on was a pizza, a burger, and a burrito. I then created the healthy and organic versions: vegetarian pizza, turkey burger, and chicken burrito. Material choices of environmental brown paper for the slipcover and chipboard for the box were meant to communicate the freshness and environmentally-friendly qualities of
the product.