The objective of this project was to encourage healthy eating habits among youth. All packaging designs were to characterize organic food, and the brand would be called “Good Food”. In creating my designs, I focused on the age group of high school kids. Since the students I interviewed said they like to eat fast food for lunch, I based my concept on organic fast food. The foods I decided to design for were a pizza, a burger, and a burrito. I then created the healthy and organic versions: vegetarian pizza, turkey burger, and chicken burrito.
Material choices of environmental brown paper for the slipcover and chipboard for the box were meant to communicate the freshness and environmentally-friendly qualities of the product. The final packaging solutions for the vegetarian pizza, turkey burger, and chicken burrito are all the same even though each food is packaged in a different sized box. All boxes are built in the same fashion to make the entire series one cohesive brand.