This mostly typographic concept displays the ingredients using a very large font with the image of the actual ingredient appearing through a clipping mask.

This mostly typographic concept displays the ingredients using a very large font with the image of the actual ingredient appearing through a clipping mask.

Final Product: Burger Box.

Final Product: Burger Box.

Final Product: Pizza Box.

Final Product: Pizza Box.

Final Product: Burrito Box.

Final Product: Burrito Box.

An original handwritten logo was created for Good Food.

An original handwritten logo was created for Good Food.

Burger icon transfer on the side of the box. It appears on both sides diagonal from each other.

Burger icon transfer on the side of the box. It appears on both sides diagonal from each other.

Pizza icon transfer on the side of the box. It appears on both sides diagonal from each other.

Pizza icon transfer on the side of the box. It appears on both sides diagonal from each other.

Burrito icon transfer on the side of the box. It appears on both sides diagonal from each other.

Burrito icon transfer on the side of the box. It appears on both sides diagonal from each other.

The nutrition label design.

The nutrition label design.

"Made Fresh Daily" stickers were created to attach the slipcover to the box.

"Made Fresh Daily" stickers were created to attach the slipcover to the box.

Sticker detail.

Sticker detail.

A mobile app was made for the Good Food brand. It features what the brand is about, a nutrition calculator for the foods they produce, and the kind of food they provide, including all the fresh ingredients. The icon for the app is represented by half a hamburger.

A mobile app was made for the Good Food brand. It features what the brand is about, a nutrition calculator for the foods they produce, and the kind of food they provide, including all the fresh ingredients. The icon for the app is represented by half a hamburger.

The app being used in context.

The app being used in context.

Good Food

The objective of this project was to encourage healthy eating habits among youth. All packaging designs were to characterize organic food, and the brand would be called “Good Food”. In creating my designs, I focused on the age group of high school kids. Since the students I interviewed said they like to eat fast food for lunch, I based my concept on organic fast food. The foods I decided to design for were a pizza, a burger, and a burrito. I then created the healthy and organic versions: vegetarian pizza, turkey burger, and chicken burrito. 

Material choices of environmental brown paper for the slipcover and chipboard for the box were meant to communicate the freshness and environmentally-friendly qualities of the product. The final packaging solutions for the vegetarian pizza, turkey burger, and chicken burrito are all the same even though each food is packaged in a different sized box. All boxes are built in the same fashion to make the entire series one cohesive brand.