All Drains lead to the ocean
Plastic water bottles can contribute greatly to world pollution when they are not recycled properly. It is believed that up to 80% of the plastic water bottles manufactured each year end up in the ocean, so it is important to bring attention to this topic in hopes of prevention.
My objective was to create an icon that depicted plastic bottles getting into and polluting our oceans. I chose to show a water bottle leaking into a drain in order to imply the resulting pollution. An abstract symbol based on this icon was then created to place on buttons. The campaign speaks through a poster and a billboard. As additional elements, the icon and slogan are placed on a reusable water bottle and canvas bag.